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Question 1:
Describe the evolution of malls and specialty stores
Question 2:
Analyse the economic factors that affect the commercial real estate market in India
Question 3:
Elaborate the types of Psychographic Segmentation.
Question 4:
Explain the importance of assessing the survivability of a mall.
Question 5:
Analyse the importance of store design in a mall.
Question 6:
Explain the concept - build to sell & Explain the concept - build to rent.
Explain Henry Assael Model of buying decision behaviour along with the diagram
Marketing planning: Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on planning marketing s
What is test marketing and various approaches followed by FMCG companies
Question: (a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importa
Discuss about Green Marketing in briefly. Green Marketing: Unfortunately, a majority of people think that green marketing refers only to the promotion or advertising of p
Q. Define the Media-Frequency in advertisement? Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific per
Determine the elements of the marketing mix Promotion is hence one of the elements of the marketing mix and is responsible for communication of the marketing offer to the targe
Value Pricing : Value pricing is a modern innovative and individual method of pricing. Value pricing rests on the principle that the reason of pricing is not to recover
2types of competitors strategic and distinct competitors and also identify you strategic competitor and also identify strength and weaknesses of strategic competitor.
Q. Selection of an advertising agency by Image of Agency? Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical s
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