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Question 1:
Describe the evolution of malls and specialty stores
Question 2:
Analyse the economic factors that affect the commercial real estate market in India
Question 3:
Elaborate the types of Psychographic Segmentation.
Question 4:
Explain the importance of assessing the survivability of a mall.
Question 5:
Analyse the importance of store design in a mall.
Question 6:
Explain the concept - build to sell & Explain the concept - build to rent.
Need of the environmental analysis: the strategies that a company may adopt are influenced by the environment. An organization cannot keep itself insulated from the environment. I
How is Advertising affected by retaining customers of a firm? Advertising: Customers genrally influence other members of their affect group who rely upon them for referen
what is the difference between perception and positioning in marketing mix
describe management skills
What is Idea Screening Strategy Development? Idea Screening: The procedure of screening. The idea along with the greatest potential are selected for future review. Throug
Question: (a) "Consumers have both innate and acquired needs." With reference to examples you are familiar with, differentiate between these two types of needs. (b) "Tho
Saki, a local bar, consumes Mehboob, a popular non-alcoholic drink, at a steady rate of 10 cases/week. Saki usually buys Mehboob at $6/case, delivered to its door. However, the su
marketing factors influencing pricing decisions
What is internal marketing? Internal Marketing: Holistic marketing includes internal marketing, making sure that everyone into the organization embraces suitable marketing
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
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