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Question:
(a) List and discuss with examples the four factors that influence consumer purchase decision.
(b) To what extent ‘branding' is important for a product and how this could have an impact on the company's image?
(c) How does ‘green marketing' lead to innovation?
(d) What are the functions of ‘distribution'? Illustrate with examples how marketers benefit from it.
approaches followed by FMCG in test marketing
Explain product policy in relation to agriculture
Assignment Objective The overall objective of the assignment is for you to complete a marketing plan for a new tourism venture in your selected country and one that will lead to
Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
Question: (a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importa
Give the example of Marketing Communications Mix For instance, there has been a dramatic rise in the use of direct-response media as direct marketing becomes adopted as part o
Introduction Stage Because the product-development stage of the PLC was observed at the starting of the chapter, to explore in more detail the first stage at this point is the
How is customer relationship affected in business market and the consumer market? Close Supplier: In Customer relationship there is a smaller customer base but having s
considering the concept of product life cycle, where would you put video games in their life cycle?
Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside
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