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Q. Organisation of Ad-Agency on Group Basis?
For effective supervision of a variety of advertising departments and there functions different advertising departments are classified in groups and then a particular group is given the authority and responsibility to manage the functions related to the group. The main groups in advertising organizations are related to:-
i) Planning of Advertising
ii) Preparation of Advertisement.
iii) Placement and Execution of Advertising.
iv) Marketing Services.
Brand policies and strategies adapted by the middleman: it includes the following two policies: Use of brand of manufacture only: under this policy, the middlemen sell the prod
the relationship between the 4Ps
Five years ago, you bought a house for $151,000, with a down payment of $30,000, which meant you took out a loan for $121,000. Your interest rate 5.75% fixed. You would like to pay
Marketing Research Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem faci
Question 1: (a) What is meant by knowledge management strategy? (b) Define the RICE model and explain how you would apply it in designing a knowledge management strategy for
Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert
what is 7P in marketing management
Concept of environment: environment literally means the surroundings, external objects, influences or circumstances under which someone or something exists. The environment of any
under positioning
#consumer mind is a block box discuss?
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