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Q. Evaluate the effectiveness of goodwill Advertisement ?
Goodwill ads are issued to develop the image of the organization in the long run. The intention of these ads is to improve the image of the organization by meeting some responsibilities like growing more trees ads for eye donation save environment and so on consequence of these advertisements on sale image or goodwill can't be measured.
Marketing information: to perform the complex task of marketing the marketer needs many pieces of information as a basis for drawing marketing decisions. Market information as a b
what are the approaches used by FMCG companies in test marketing?
Broad Cast Media:- It includes advertisement in television , ratio and cable etc. It varies from print advertising media as it has both audio and visual effect. Broadcast is a med
Question 1: Warigon is a retail company and they want to automate the payment system. Consider that you are the design engineer of that company. What are the factors that yo
Characteristics of the consumer behaviour: Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how muc
Introduction to Marketing Communications Marketing communications is a management process through which an organisation engages with its variety of audiences. Through understan
What is Cultural Environment? Cultural Environment: Cultural Environment Persistence of cultural values: Secondary and core beliefs shifts within secondary cultural valu
Discuss the concept of the export processing zones. Export processing zones stands for EPZ : As not strictly speaking an entry-strategy, EPZs function as an “entry” with
y=2x 2x+y=4
What are the roles of peoples who participating in the purchase decision procedure? The roles of peoples who participating in the purchase decision procedure is as follows:
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