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Q. Evaluate the effectiveness of goodwill Advertisement ?
Goodwill ads are issued to develop the image of the organization in the long run. The intention of these ads is to improve the image of the organization by meeting some responsibilities like growing more trees ads for eye donation save environment and so on consequence of these advertisements on sale image or goodwill can't be measured.
Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands
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Question: (a) Discuss the primary difference between selling and marketing concept? (b) Suppose you are a marketer and about to introduce a new line of microwaveable snacks
Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl
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Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too
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