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Prepare and discuss the managerial implications of a SWOT analysis of a tourist transport with which you are familiar.
In managerial terms, discuss how the inter-relationship between the cost of producing and supplying travel, can affect the price of air travel. Use relevant examples in the industry to support your answer.
Governments of less developed countries still retain state ownership of tourist transport services. Discuss one mode of transport of your choice as an example to illustrate your answer.
Offering Business Class travel is a management strategy in terms of product and service. Assess the implications involved for airlines to provide such a class of travel.
What is Customer Research in scope of Marketing Research? Customer Research: Research type of this category includes investigation within the customer buying behaviour abo
Question 1: (a) What is a communication brief (or a creative brief), and how is it typically outlined? (b) Why is an IMC campaign difficult to evaluate? (c) Explain how
meaning of regional products or definition of regional products
what is text marketing and explain the various approaches that are followed by FMCG companies in Test marketing
Problem 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points required to be addressed from Unit 6 com
1.Considering the concept of product life cycle, where would you put video games in their life cycle?
Illustrate the main roles of communication At a fundamental level, communication can assume one of four main roles: 1. It can inform and make potential customers aware of a
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
What is the way to define the customer’s value in marketing? As we can define the customer value like the difference among the values the customer gains by owning and using a p
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