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Question 1:
Prepare and discuss the managerial implications of a SWOT analysis of a tourist transport with which you are familiar.
Question 2:
In managerial terms, discuss how the inter-relationship between the cost of producing and supplying travel, can affect the price of air travel. Use relevant examples in the industry to support your answer.
Question 3:
Governments of less developed countries still retain state ownership of tourist transport services. Discuss one mode of transport of your choice as an example to illustrate your answer.
Question 4:
Offering Business Class travel is a management strategy in terms of product and service. Assess the implications involved for airlines to provide such a class of travel.
The assignment gives you an opportunity to demonstrate your understanding of the importance of segmentation, targeting and positioning in today's highly competitive consumer market
Define International Marketing and furnish its features
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consumer market segmentation
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