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Question 1:
Prepare and discuss the managerial implications of a SWOT analysis of a tourist transport with which you are familiar.
Question 2:
In managerial terms, discuss how the inter-relationship between the cost of producing and supplying travel, can affect the price of air travel. Use relevant examples in the industry to support your answer.
Question 3:
Governments of less developed countries still retain state ownership of tourist transport services. Discuss one mode of transport of your choice as an example to illustrate your answer.
Question 4:
Offering Business Class travel is a management strategy in terms of product and service. Assess the implications involved for airlines to provide such a class of travel.
Q. Explain the objectives of a firm seek in pricing? OR Described the various pricing objectives Ans.: A business firm has a nu
Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which
Q. Essentials of Headlines for advertisement? Essentials of Headlines:- It must be attractive. It must be brief. It must be easy to memorise. It must narra
Gathering data depends on nature of data, objective of the data collection and require information. By the help of proposed a new information system the objective is to collect
Explain the various approaches that are followed by FMCG Companies in test marketing.
New products development process: Idea generation: the development of the new product starts with a generation of new ideas. There may be a number of sources of the ideas gen
Importance of the positioning or why positioning: 1. To create a distinctive place of a product or service in the minds of potential customers. 2. To provide a c
building brand equity
key criteria for strategy selection by providing appropriateexamples
various approaches that are followed by fast moving consumer goods companies in test marketing
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