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What are the factors to determine the consumer behaviour?
Consumer Buying Dynamic or Determinants of Consumer Behaviour:
There are four factors which determine the consumer behaviour is as follows:
Cultural: Culture, Sub Culture, and Social Class
Social: Reference group, Family, Roles & Status
Personal: Age & Stage in Motivation, Occupation and Economic Circumstances
Psychological: motivation, Perception, Learning and Personality.
T arget Market This is the collection or population of customers or consumers that an organization has in mind as the primary audience for its goods or services and to
What is Growth Stage in marketing strategies? Growth Stage: a. Improve product quality, add new product features and enhance styling. b. Adding new model and flanker
i have to market a luxury soap for a company and than present a promotional plan ,and i need elements to include in my presentation but don''t know how to start, please help,
Determine the major decision of marketing activities So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products
What are the several advantages of Business to Business? Some of the advantages of Business to Business are: a. Enhanced customer satisfaction b. Enhanced inventory syste
What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,
a survey is classified as successful if usable data is obtained from it. Let Ai denote the event that at most i repetitions of the survey are required for success. Use set notation
How can I write assagment about franchises company?
Characteristics of Sellings oriented concept of marketing, Marketing Management
Discuss the importance of strategy and good leadership in marketing
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