What are the factors to determine the consumer behaviour, Marketing Management

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What are the factors to determine the consumer behaviour?

Consumer Buying Dynamic or Determinants of Consumer Behaviour:

There are four factors which determine the consumer behaviour is as follows:

Cultural: Culture, Sub Culture, and Social Class

Social: Reference group, Family, Roles & Status

Personal: Age & Stage in Motivation, Occupation and Economic Circumstances

Psychological: motivation, Perception, Learning and Personality.

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