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Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons
Define the concept of strategy decision in product line. An associated product strategy decision comprises the consideration of the breadth and depth of the product line. As gi
Steps in the buying decision process: the purchaser or the consumer takes his buying decision, for some commodities immediately without much consideration such as items or the dai
What is the primary activates? Primary Activities: These activities are those activities which are involved within the physical creation of the marketing, product and af
what is down-market stretch?
Marketing communications Marketing communications have been used to convey product-related information to customer-based audiences. Today, a range of stake holders have connec
What is buyer analysis in personal selling process? Buyer analysis: Before approaching any customer, sales force must understand what products prospects bought within the
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
what are the pricing objectives?
Illustrates Advertisement and Ethics together in points? Advertisement and Ethics: Points of both illustrated below: a) The Advertising Standards Council of India (ASC
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