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Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. It stresses upon the produc
Q. Advertising and Creation of Utility? Advertising creates place, time and perception utility. In case seasonal products it creates time usefulness by creating demand even in
Question 1: Describe the classification of retailer in detail. Definition of Retailer Classification of Retailer Question 2: Explain the four principal com
The PEST analysis is a structure that strategy advisors utilize to examine the external macro-environment in which a firm works. PEST is an acronym for the subsequent factors
What is Multi Segment Approach for selecting target markets? Multi segment Approach: As an organization directs its marketing attempts at two or more segments through dev
Value Pricing : Value pricing is a modern innovative and individual method of pricing. Value pricing rests on the principle that the reason of pricing is not to recover
Why is green or environmental marketing important? Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attem
vals model on mobilink
Question 1 (a) Recode respondents based on the following: (i) Q2 into "unlikely" (1), "perhaps" (2) and "likely" (3) using the following classification: Old and New Values
You will develop an effective marketing communication for a new product (Diet cupcakes) that you have still created and launched it on Abu Dhabi market. In this assignment you are
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