Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Q. Show the Nature of Customers?
Nature of Customers: An appropriate media plan should consider the type or class of consumers for whom advertising is to be done. Different consumers be different in their sex, income, age group, personality, educational level and attitude. Based on the consumer traits and consumer groups can be:
- Men
- Women
- Children
- Young
- Old
- High income group
- Professional
- Businessmen
- Middle-income group
- Low-income group
- Literate
- Illiterate and etc.
(a) Age: For advertising for kids-products on television is the best media for communicating message Even in T.V and can be given in carton related T.V channels. IF target audience is young then television, magazines are suitable. If target audience comprises old-age-group then television, newspaper is a good choice.
(b) Level of Education: If target-audience is extremely educated then advertisement must be given in national newspapers, magazines, internet and television. If target audience are fewer educated then local newspaper printed in low-profile magazines, local languages, T.V are best suitable. If audience are illiterate then print-media isn't suitable at this time broadcast media is a good choice.
(c) Number of Customers; If number of aim customers is more in that case mass-media like television and newspaper will be considered. If number of aim customers is less in that case tele-advertising and direct mail-media are suitable.
Importance of the marketing planning: the Importance of the marketing planning is clear from the following 1. To offset future uncertainties: future is always wrapped i
In the early 90's M&M added peanut butter and almond varieties, blue was introduced in '95 and green in '97, Crispy M&M's made their debut in 1999 and Minis Mega Tubes in 2000. Now
What are the objectives of Marketing Information System? Objectives of Marketing Information System This comprises marketing planning system, implementation system and ma
identify and briefly describe four trends in the macro /market environment
Why is customer satisfaction so significant? Effective marketing focuses on two activities that are retaining existing customers and adding new customers. Although customer sat
Cascade Soap Company Mike Bowers sells soap products to grocery wholesalers and large retail grocery chains
Forms Of Direct Marketing\Channels For Direct Marketing: direct marketers can use a number of channels for reaching prospects and customers. These include face to face selling dir
what are four views of consumer behaviour?
Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi
Factors contributing to new product development: Several factors contribute to the new product development, while most are related to the external environment variables, the
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd