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Reason for the growth of packaging: 1. Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000
process involved in designing channels
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing
# what are the uncontollable variables you think may affect the segment of your camera
explain Henry Assael Model of buying decision behaviour along with diagram
Social factors: in addition to cultural factors, a consumer's behaviour is influenced by such social factors as reference groups, family, and social roles and statues. Referen
describe management skills
Assume that you are James Peterson and you have just hired a new management team composed of highly qualified executives from outside companies.
Mega marketing: It is the strategic coordination of the economic, psychological, and political and public relations skills to gain the corporations of a number of the parties i
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