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Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved
how can we calculate pricing
Adver tising Advertising added any printed or broadcast message sent and paid for by a recognized organization to a goal market via television, radio, newspapers, magazine
i need a plan for pop up shops in airports and hotels for cosmetic products, also budgeting for 2 years
Define the concept of Marketing Information System. Meaning of Marketing Information System : Marketing Information system is systems which consist of people, procedu
Sales force management : as a general rule, rural marketing involves more intensive personal selling effort compared to urban marketing. Rural marketing calls for some specific
Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
Organizing sales promotion compagins 1. Identifying the requirement: the first requirement is to identify the specific requirement of the firm in resg orting to sales p
Question : (a) "There are those-usually who have never experienced a crisis- who say that planning for a crisis is a waste of time because it is planning for something that wil
Three stage channel of distribution When number of wholesalers used is large and they are scattered throughout the country, manufacturers often use the services of mercant
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