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Question:
(a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importance of customer focused strategies.
(b) The word Quality has been defined in several ways. Provide three strategic definition of Quality.
(c) What is consumer behavior and how it relates to the three elements of marketing strategy?
(d) Differentiate between the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of an inferior good.
(e) Define lifestyle market segmentation and using the holiday travel market, give two examples of this type of market segmentation.
(f) Why is it difficult for a clothing manufacturer operating in a number of different overseas markets to standardise its product?
(g) Explain what is meant by "diffusion of innovation" and why the consumer group of "early adopters" in this model is of particular interest to marketers.
(h) What is meant by derived demand (using an example of your choice)?
(i) Differentiate between Classical conditioning and Instrumental conditioning.
(j) Discuss the use of colour as a powerful marketing tool with reference to applications of information processing theory and perception.
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
Explain the various approaches that are followed by FMCG Companies in test marketing.
USES OF 7PS IN INDUSTRIES
What are the needs for retention? Need for Retention: There are several interesting facts upon the basis of past researches about getting a customer and retaining him.
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Simple Marketing System Producer/ seller Communication Consumer Money Product/ service Feedback Participants in a simple marketing system:
Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl
2JN is a large manufacturing organisation which is structured with a number of supervisors each responsible for their own work production unit. Supervisors report to a team of seni
ZEZ Company is in the business of designing and printing bottle labels for soft drinks distributors. The company is, at present, facing very difficult times as recessionary economi
right to safety of marketing management
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