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Question:
(a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importance of customer focused strategies.
(b) The word Quality has been defined in several ways. Provide three strategic definition of Quality.
(c) What is consumer behavior and how it relates to the three elements of marketing strategy?
(d) Differentiate between the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of an inferior good.
(e) Define lifestyle market segmentation and using the holiday travel market, give two examples of this type of market segmentation.
(f) Why is it difficult for a clothing manufacturer operating in a number of different overseas markets to standardise its product?
(g) Explain what is meant by "diffusion of innovation" and why the consumer group of "early adopters" in this model is of particular interest to marketers.
(h) What is meant by derived demand (using an example of your choice)?
(i) Differentiate between Classical conditioning and Instrumental conditioning.
(j) Discuss the use of colour as a powerful marketing tool with reference to applications of information processing theory and perception.
Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust
Q. Illustrate ethical aspects of advertising? 1) Effect on culture: - Culture demotes to the way of life of group of people. It comprises life customs, morals, style, values,
Question 1 Write short notes on any 5 of the following concepts: (i) Close Up (ii) Wide Shot (iii) Pan (iv) Tilt (v) Zoom (vi) Subjective Camera movement (vii)
What is Place Utility in marketing? Place Utility: This utility is given when a marketer gives the product at locations preferred through the all customers. Domino’s pizza
State The Concept of Marketing as an Exchange Concept of exchange, according to most marketing academics and practitioners, is central to our understanding of marketing. For a
Market Ef ficiency Market efficient is a market in which the prices of the assets or privacies fully reflect all available information. When new information comes wh
Importance of the New or Morden concept of the marketing: The importance of the New or Morden concept of marketing may be described as under: 1. Helpful in produc
Write a 700- to 1050-word paper that does the following: Summarizes your background and what makes you unique in a 1-paragraph elevator pitch Identifies 3 to 4 companies
identify and briefly describe four treands in the macro/market
identify and explain four common segmenting variables
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