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Question:
(a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importance of customer focused strategies.
(b) The word Quality has been defined in several ways. Provide three strategic definition of Quality.
(c) What is consumer behavior and how it relates to the three elements of marketing strategy?
(d) Differentiate between the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of an inferior good.
(e) Define lifestyle market segmentation and using the holiday travel market, give two examples of this type of market segmentation.
(f) Why is it difficult for a clothing manufacturer operating in a number of different overseas markets to standardise its product?
(g) Explain what is meant by "diffusion of innovation" and why the consumer group of "early adopters" in this model is of particular interest to marketers.
(h) What is meant by derived demand (using an example of your choice)?
(i) Differentiate between Classical conditioning and Instrumental conditioning.
(j) Discuss the use of colour as a powerful marketing tool with reference to applications of information processing theory and perception.
Question 1: (i) Describe the storage facilities for the receipt of goods from suppliers. (ii) What are the factors involved in the arrangement of food in the store? (ii
Courts opened its first retail outlet in Mauritius in 1985, on the outskirts of Port Louis. It subsequently opened outlets in all the towns and big villages. However inspite of its
Q. Give the distinguishing features of an consumer? Ans.: A Broad sketch of consumer can be drawn on the basis of following issue:- Demographic that includes size of
State about the term - Advertising Advertising is the most usually used tool for informing the present and prospective consumers about the product, its quality, availabilit
tacher.
Functions of Headlines:- To pull attention of audience To highlight major features of the product To give major message of the ad in brief To stimulate interest
what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
how do the vals influence marketing
Define the Organizational Buying Decision Process in briefly. The Organizational Buying Decision Process: Business buyers do not buy goods for only personal consumption.
Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
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