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Problem 1:
Describe the phases in the evolution of retail market
- Detail explanation on ‘Evolution of Retail in India'.
Problem 2:
What are the tasks handled by a project manager to effectively manage a project?
- Detailed explanation on "Role of Project Manager"
Problem 3:
What are the relevant EIA activities for each stage in the project cycle?
- Detail Explanation on ‘Project Environment in Retail'.
Problem 4:
What are the different steps to identify an alternative site for retail location?
- Detailed explanation on ‘Site Selection Methodology'
Problem 5:
Mention the elements that should be considered while formulating a project.
- Detailed explanations on ‘Stages of Project Formulation in Retail' including the Diagram
Problem 6:
What are the steps involved in managerial appraisal in retail operations?
- Detailed explanation on ‘Appraisal in Retail Operations'
Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their business
What is Product Strategy Development? Product Strategy Development: Based onto corporate goals and strategy. The corporate function for new product is found. The external
exchange oriented stage
what is 7P in marketing management
What are aspects of activities use in green marketing? At workshop of green ecological marketing was explained as the study of the positive and negative aspects of activities
Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation
3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
Advantages of the E - Marketing 1. High speed of interaction 2. Low cost provision and maintenance 3. Ability to provide mass customization 4.
Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish
Q. Illustrate the the advertising effects on Business Cycle? Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of bus
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