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Q. Effect on Media in aspect of advertising?
All kinds of media viz magazines, T.V, newspaper, earn a lots of revenue from advertisement. A newspaper is sold for one rupee merely because it covers its cost through ad-revenues. Consequently advertisement is useful in reducing the cost of media availability of media within the reach of common man. Furthermore media doesn't publish any negative remarks/ news against the person who are giving large ad-revenues. Other than for this advertising isn't to be blamed. It is the media who must take moral responsibility for it.
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