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What are the characteristics of competitive product in Growth Stage?
Competitive product, launched through more powerful type, can enter the market into Growth Stage. Several characteristics are as follows:
i. More competitors and few product distinctiveness
ii. More profitable returns
iii. Rising sales
iv. Company or product acquisition through larger competitors.
Y= P(1+(r/100))^t
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importance of Balancing Customer and Competitor Orientations
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