Uses of sales promotions:

1.       For facilitating introduction of new products,

2.       For retrieving lost accounts,

3.       For overcoming a unique competitive situation

4.       As a support and supplemented to the advertising efforts

5.       For unloading accoumalated inventory

6.       As a support and supplemented to the salesman's efforts

7.       For overcoming seasonal slumps

8.       For persuading salesman to sell the full line of the products

9.       For getting new accounts

10.    For persuading the dealer to buy more or increase the size of the orders.