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Uses of sales promotions:
1. For facilitating introduction of new products,
2. For retrieving lost accounts,
3. For overcoming a unique competitive situation
4. As a support and supplemented to the advertising efforts
5. For unloading accoumalated inventory
6. As a support and supplemented to the salesman's efforts
7. For overcoming seasonal slumps
8. For persuading salesman to sell the full line of the products
9. For getting new accounts
10. For persuading the dealer to buy more or increase the size of the orders.
Define the term Public Relation in briefly. Meaning of Public relations or PR is the management of internal and external communication certainly of an organization to create
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Define international marketing and furnish its features
1. General Admin costs cover the general running of the organisation. It includes rates, electricity and maintenance recovered from Council - see Income. 2. The high cost of a
Ambush Marketing is a purposeful attempt by a business or brand to relate itself with an occasion (often a sporting event) so as to gain some of the advantages related with being
Richard Branson launched Virgin Atlantic Airways to take on overpriced British Airways. The first Virgin flight, on June 22, 1984, took off loaded with celebrities and media. The
Advantages of the advertising: 1. It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to
Screen the communication objective of your campaign
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What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
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