Characteristics of promotion:

Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any change is made in the existing product. Customers are remained of the products and services of the company. Customers are requested or persuaded the products and services of the company. Promotion includes, advertising, personal selling and other sales promotion techniques. Promotion activities are performed by the manufacturer. It is responsibility on the producer to get information about the consumer and prospective consumers so that the necessary product may be served to meet their demands.