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Characteristics of promotion:
Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any change is made in the existing product. Customers are remained of the products and services of the company. Customers are requested or persuaded the products and services of the company. Promotion includes, advertising, personal selling and other sales promotion techniques. Promotion activities are performed by the manufacturer. It is responsibility on the producer to get information about the consumer and prospective consumers so that the necessary product may be served to meet their demands.
Growth Stage The growth stage is the manufacture life-cycle stage during which a product's sales begin climbing rapidly. Early adopters will continue purchasing and l
TOTAL QUALITY MANAGEMENT (TQM): Total Quality Management (TQM) is focussed on the requirements of the customer. A library patron or user is a customer. He or she is demanding
1. Define international marketing and furnish its features. 2. avid Ricardo's theory of comparative advantage is an improvement over Adam Smith's theory of absolute advantage.
The straight line y=x+3 cuts the circle x^2+y^2-6x-4y-3=0 at points P and Q, where Q lies in the first quadrant. Calculate the coordinates of P and Q. Then, state the coordinates
the implementation of the marketing mix
Michael Porter's Five Forces model is as applicable today as when it was introduced. Select a market or market segment (jeans, cell phones, etc) and using Michael Porter's model, c
David Ricardo''s theory of comparative advantage is an improvement over Adam Smith''s theory of absolute advantage.
Store merchandising Store merchandising can be a complicated subject and various bulky books have been devoted to it. Simply, the term merchandising in the context of Store Mer
how is building brand in a business context different from doing so in the consumer market?
How is convenience of making comparisons affected in e-commerce? Convenience of making comparisons: E-commerce assists consumers to make comparisons during shopping. Aut
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