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Characteristics of promotion:
Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any change is made in the existing product. Customers are remained of the products and services of the company. Customers are requested or persuaded the products and services of the company. Promotion includes, advertising, personal selling and other sales promotion techniques. Promotion activities are performed by the manufacturer. It is responsibility on the producer to get information about the consumer and prospective consumers so that the necessary product may be served to meet their demands.
Market segmentation Concept and definition: the concept of the market segment is based on the fact that the markets of the commodities are not homogenous but they are heterog
Explain the uses of Communication Communication can be used for numerous additional reasons. Tasks of informing, persuading and reinforcing and differentiating are, primarily,
1.Considering the concept of product life cycle, where would you put video games in their life cycle?
Illustrate the term Image Pricing? Image Pricing: It is a variant of premium pricing as the objective is the similar to signal quality to uninformed buyers and utilize th
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
Producer Price Index This is a measure of the prices of all goods produced in the United States. Unlike the CPI, the PPI is comprehensive and includes all goods produced exclud
Give the example of marketing communications For instance, many organisations in airline industry have shifted their attention to the needs of travel trade, customers and compe
Question 1: "Perceived risk is a consumer's perception of the overall negativity of a course of action based upon as assessment of the possible negative outcomes and of the lik
explain the core concept of marketing
#1 What is the most important benefit of listening?
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