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Augmented Product
An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
Q. Objective and Task Method? This scheme considers advertising as an investment and a mean to achieve long-term business objectives. Krick Patrick has defined objectives as we
Explain about Business Marketing. When customer is the focus of all activities marketer has not to search customer to seek response to his products. Customer group is decided f
Factor affecting choice of channel of the distribution: the best channel distribution is one of that works best in n the selected by the company. The channel chosen should achieve
Importance of Effective communication Effective communication is very important to organisations, which is why they use a variety of promotional tools. Advertising, sales promo
factors affecting the product life cycle
Q. Give the distinguishing features of an consumer? Ans.: A Broad sketch of consumer can be drawn on the basis of following issue:- Demographic that includes size of
Question: (a) You have been requested by your CEO to organize a news conference. Show how you would organize same. (b) If you expect to have success issuing news releases
Question: "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service
You are required to critically examine the current marketing orientation of an organisation of your choice. This may be an organisation that operates in your own country, or an in
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
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