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Augmented Product
An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
Question 1: (a) Using an example from the local context, explain how an organisation can counter negative publicity. (b) Discuss the impact that customer retention has on
What is Conditional Probability? Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached
Explain about purchase and decision implementation in decision making process. Purchase and Decision Implementation: When the decision to buy has been made, the way of pu
Evaluate the priomotional strategies that can be used by retailers
what are ten important things needed for marketing to take place?
Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit
Question : You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to c
Determine in brief about Marketing communications Marketing communications are a management process through which an organisation engages with its numerous audiences. By under
Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places
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