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Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces
What is the focus of marketing concept? Marketing Concept: Focus: The focus of the firm subsequent the marketing concept is on the improvement of those products or serv
Question 1: a) Define market segmentation and briefly describe the different bases for segmenting markets. b) Expalin the benefts of targeting to a marketer. c) Explain th
Q. Explain the objectives of a firm seek in pricing? OR Described the various pricing objectives Ans.: A business firm has a nu
Question 1: Just as it is a mistake for marketers to consider Mauritius as a homogenous group of customers with the same values, culture and lifestyle, it is also a mistake for
considering the concept of product life cycle, where would you put video games in their life cycle?
How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:
"The perimeter of a rectangle is 32 feet. The length is three times as long as the width. Find the length of the diagonal."
a survey is classified as successful if usable data is obtained from it. Let Ai denote the event that at most i repetitions of the survey are required for success. Use set notation
What are the activities constitute the marketing mix Collectively, the activities constitute the marketing mix -4Ps, as McCarthy (1960) originally referred to them - and the fu
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