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What is Competition Based Pricing
In case of products where market is highly competitive and there is negligible difference in quality of competing brands, price is generally fixed closer to the price of competing brands. It is known as 'young rate pricing' and is a very convenient method as marketers don't have to worry much about demand and cost and effect the change as per changes by the industry leaders.
What are the scopes of Marketing Research? Scope of Marketing Research: Marketing research covers various aspects of marketing of goods, services and concepts. There are
How are maximum benefits by marketing effort acquired? But maximum benefits under the circumstances are guaranteed when the client the country, for immediate implements a rigor
Question 1: As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to: a. explain how the principle of branding can be used to
explain the role of the process of marketing in business
please give the correct progarm
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
suggest how cultural values, beliefs and behaviour affect m,the marketing mix of a large bookstore chain
Q. How you will determine the target market? Creating novel, unique and selling ideas is known as creativity in advertisement. Advertising inventiveness is an art it is the abi
ingredient branding in the market place
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
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