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What is Competition Based Pricing
In case of products where market is highly competitive and there is negligible difference in quality of competing brands, price is generally fixed closer to the price of competing brands. It is known as 'young rate pricing' and is a very convenient method as marketers don't have to worry much about demand and cost and effect the change as per changes by the industry leaders.
Describe in detail about the Nature of Market There are several aspects of market which determine choice of channel of distribution. Say for instance, where number of buyers
exblin the vireous functin of marekting management
Question 1: (a) How does the marketing mix help to ensure that marketing effort is effective? (b) Explain in details the elements of marketing mix. Question 2: (i)
A vailable Market This may be refers to the combination of those clients who have an interest in a particular product or service, access to it, and the funds to pay for it
Point-of-Purchase Adver tising This is a technique of advertising designed to trigger impulse purchases through the use of eye-catching, attractive displays at the area
What is position on product features? Position on Product Features: Product may be positioned upon basis of its features onto advertisement might effort to position the p
Define the Organizational Buying Decision Process in briefly. The Organizational Buying Decision Process: Business buyers do not buy goods for only personal consumption.
images of differentiation tools in marketing
Effect of Discounting Prices Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business di
importance of pricing decisions to an organisation
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