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What is Competition Based Pricing
In case of products where market is highly competitive and there is negligible difference in quality of competing brands, price is generally fixed closer to the price of competing brands. It is known as 'young rate pricing' and is a very convenient method as marketers don't have to worry much about demand and cost and effect the change as per changes by the industry leaders.
What is Growth Stage of Product Life Cycle? Growth Stage: A period of quick market acceptance of product and substantial profit enhancement also. Throughout this stage pr
Define marketing mix
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How are Indian customers visiting Shopper''s stop any different from customers of developed western countries?
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