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What is Competition Based Pricing
In case of products where market is highly competitive and there is negligible difference in quality of competing brands, price is generally fixed closer to the price of competing brands. It is known as 'young rate pricing' and is a very convenient method as marketers don't have to worry much about demand and cost and effect the change as per changes by the industry leaders.
Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
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Global Market Place Rapidly the world is shrinking with the advent of quicker communication, financial flows, and transportation. In the twenty-first century, firms may no lon
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Consumer mind is black box. Discuss
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Does marketing solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. Discuss
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