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Assess the conceptual framework of market orientation that is presented in the article. Account for the five recently advanced perspectives on market orientation that are integrate
Illustrate the main roles of communication At a fundamental level, communication can assume one of four main roles: 1. It can inform and make potential customers aware of a
Function of the channels of distribution or the role of middle man or intermediaries: 1. Information: Middle men have a role in providing information about the market t
What techniques and devices are included in sales promotion? Techniques or devices used within sales promotion comprises: • Samples, • Quantity Deals, • Premiums, •
How the product line appraisal is important task?
Question 1: Consider that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategie
Should video game companies continue to alter their products to include other functions, such as e-mail?
Explain Henry Assael Model of buying decision behavior .
What is the role of personal selling in presentation and demonstration?
What are the facilitating participants of distribution channels? Facilitating Participants: Financial Institutions: Financial institutions give the essential finances
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