Caselets, Marketing Management

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Decline stage - product life cycle, Decline Stage In the product life ...

Decline Stage In the product life cycle the decline stage is the stage in which a product's sales   decline. it can occur for several reasons which are following: a. Increa

Full market coverage, Full market coverage: here a firm concentrates on se...

Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples

State the term- channels of distribution, State the term- Channels of distr...

State the term- Channels of distribution You are aware that when a manufacturer of a product is located at one place, its consumers are located at innumerable places spread all

Competitive prices everyday, Competitive prices everyday The competiti...

Competitive prices everyday The competitive prices everyday philosophy states consumers that they will gave products at a competitive price, or same as the price of other busi

What is related product diversification, What is related product diversific...

What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as

Marketing orientation, Marketing Orientation If an organization has a m...

Marketing Orientation If an organization has a marketing orientation, its planning rests in its marketing effort. Marketing becomes the business's philosophy, not just a functi

Illustrates advertisement and ethics together in points, Illustrates Advert...

Illustrates Advertisement and Ethics together in points? Advertisement and Ethics: Points of both illustrated below: a) The Advertising Standards Council of India (ASC

What is decline stage in marketing strategies, What is Decline Stage in mar...

What is Decline Stage in marketing strategies? Decline Stage a. Know the weak and weakest products. b. Prop unprofitable customer group. c. Harvesting the investmen

What are the various stages of new product development, What are the variou...

What are the various stages of new product development? Each of New Product Development’s stages involves considerable study and analysis at each stage. A management decision i

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