Caselets, Marketing Management

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I WANT TO KNOW THE ORGANIZATION FOLLOWS 7p''s concept

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Product policies: Product policies are the general rules set up by the management itself in the marketing product decisions. Products of a firm are the backbone with which p

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What is life style in the consumer behaviour? Life Style: This is a pattern in that people live and spend their time and money. These are depends on consumer’s learning,

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Importance of marketing to the firm: Marketing plays an important role for the well being of a firm. This is evident from the following words of the Peter F. Ducker, "Marketing

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Explain the six key criteria for strategy selection by providing appropriateexamples

How marketing research is investigated the consumer needs, How marketing re...

How marketing research is investigated the consumer needs? Marketing Research is a systematic and intensive investigation of all the phases of marketing on a continuous basis w

Explain the product life cycle, Explain the product life cycle? Produ...

Explain the product life cycle? Product Life Cycle (PLC): PLC is based upon the premise which a new product enters a life cycle once this is launched into the market. The

Why is customer satisfaction so significant, Why is customer satisfaction s...

Why is customer satisfaction so significant? Effective marketing focuses on two activities that are retaining existing customers and adding new customers. Although customer sat

Selling in marketing, Explain about the selling in the function of the mark...

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Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing

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