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Tools of Promotion
Advertising
A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium.
Personal Selling
A paid form of non-personal communication regarding an organization and/or its products to a target audience via a mass medium.
Sales Promotion
Demand-stimulating activity designed to supplement advertising and facilitate personal selling.
Public Relations
A planned communication attempt by an organization to contribute to normally favourable attitudes and view toward an organization and its products.
Direct Marketing
Carefully Direct connections with targeted individual consumers to get an immediate response and cultivate long-lasting customer relationship.
Deciding on media for advertising: Deciding on reach, frequency, and impact: media selection involves finding the most cost -effective media to deliver the desired number of e
What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi
Requirements for the effective segmentation: 1. Accessibility: the segment should be accessible, or otherwise no in roads can be made. A large part of the North - East
Need of the environmental analysis: the strategies that a company may adopt are influenced by the environment. An organization cannot keep itself insulated from the environment. I
Should video game companies continue to alter their products to include other functions, such as email?
marketerinvolvment
marketing process
State about the marketing mix Marketing comprise a number of activities. To start with, an organisation may decide on its target group of customers to be served. Once the tar
A new technology mobile which get auto charge while using.
Define the concept of Marketing Information System. Meaning of Marketing Information System : Marketing Information system is systems which consist of people, procedu
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