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Tools of Promotion
Advertising
A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium.
Personal Selling
A paid form of non-personal communication regarding an organization and/or its products to a target audience via a mass medium.
Sales Promotion
Demand-stimulating activity designed to supplement advertising and facilitate personal selling.
Public Relations
A planned communication attempt by an organization to contribute to normally favourable attitudes and view toward an organization and its products.
Direct Marketing
Carefully Direct connections with targeted individual consumers to get an immediate response and cultivate long-lasting customer relationship.
State the Concept of product and its classification Product refers to the goods and services which are offered by organisation for sale. Here the marketers have to recognise th
Explain the various approaches that are followed by FMCG companies in test marketing
State the Size and Geographic Dispersionof target audience Final characteristic concerns the size and geographic dispersion of target audience. A consumer audience, often nati
Explain Henry Assael Model of buying decision behaviour along with the diagram
explain right to safety
Explain about the Telnet in brief. Telnet: This is a terminal emulation program for TCP/IP networks as like the Internet. The program of Telnet runs on your computer and
Question: The Radisson International established in Mauritius since 2002 recently faced a big scandal. There was a serious problem of contamination in the food that was serv
What is Message reception Contextual conditions in which messages are received and ascribed meanings are very different. In organisational setting the context is more formal
Generic Product A generic product is an unbranded, inexpensive, plainly packaged version of a common consumer product. It is usually standard for slightly substandard quality c
The straight line y=x+3 cuts the circle x^2+y^2-6x-4y-3=0 at points P and Q, where Q lies in the first quadrant. Calculate the coordinates of P and Q. Then, state the coordinates
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