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Tools of Promotion
Advertising
A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium.
Personal Selling
A paid form of non-personal communication regarding an organization and/or its products to a target audience via a mass medium.
Sales Promotion
Demand-stimulating activity designed to supplement advertising and facilitate personal selling.
Public Relations
A planned communication attempt by an organization to contribute to normally favourable attitudes and view toward an organization and its products.
Direct Marketing
Carefully Direct connections with targeted individual consumers to get an immediate response and cultivate long-lasting customer relationship.
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the rise of personal computers in the mid 1980s spurred interest in computer games
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Explain about the consumer behaviour studies. The consumer behaviour studies which how individual organization and groups select buy employ and dispose of goods and services, e
PRODUCT MIX OF LG COMPANY
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explain the various approaches that are followed by FMCG companies in test marketing.
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