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Tools of Promotion
Advertising
A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium.
Personal Selling
A paid form of non-personal communication regarding an organization and/or its products to a target audience via a mass medium.
Sales Promotion
Demand-stimulating activity designed to supplement advertising and facilitate personal selling.
Public Relations
A planned communication attempt by an organization to contribute to normally favourable attitudes and view toward an organization and its products.
Direct Marketing
Carefully Direct connections with targeted individual consumers to get an immediate response and cultivate long-lasting customer relationship.
Probelm 1: (a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius. (b) List and show the important elements of a co
Well Water has been in business nearly 100 years, has always been owned by the Gerry family, and is the second largest bottled water firm in the area in terms of annual sales. To h
seal-dip pricing
Broad Cast Media:- It includes advertisement in television , ratio and cable etc. It varies from print advertising media as it has both audio and visual effect. Broadcast is a med
A baseball left fielder throws a baseball from a position 400 feet from home plate to the third baseman who is 90 feet from home plate. (Assume the two players are in the same lin
Marketing planning: Meaning and definition: marketing planning is a part of the process of overall planning of a business and industrial enterprise. Marketing planning includ
The purchase of the smartphones by the netizens has a psychological or functional motive?
What is Niche Marketing? Niche Marketing: This Marketing is sometimes also termed as micromarketing. Marketers generally identify niche through dividing a segment within
What do you mean by Business to Business in e-commerce? B2B stands for Business to Business , it is the type of e-commerce. This is a mode of conducting business among two
State about the Demand - pricing decisions Demand also affects the price in a big way. When there is limited supply of a product and demand is high, people buy even if hig
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