Difference between selling and marketing, Marketing Management

Assignment Help:

Difference between Selling and Marketing

The term selling refers to an activity in any business enterprises. It is concerned with the transfer of the title of the goods and properties, and of associated services from the seller to the buyer against money consideration. The primary concern is profit and this profit objective is realized through the activity of selling. This term encompasses all routine functions and efforts necessary for passing on the finished goods to the buyers without being concerned with the consumer needs and preferences.

Basis of difference

Marketing

Selling

 

Origin

Marketing is a new approach

Selling is a classical word.

Activities

It includes the entire process of discovery and satisfaction of consumer needs.

It includes only the physical distribution of goods and services.

Scope

Marketing includes the performance of many allied activities also.

Selling is limited only to the physical distribution.

 

Product orientation Vs. Customer orientation  

Marketing is a customer

The aim of marketing is to satisfy the consumer needs.

Selling is a product oriented

The aim of sale is to earn the maximum profit

 

Target

The aim of marketing is to satisfy the customer needs.

The aim of sale is to earn the maximum profit.

Approach to profit

It stresses upon maximization of profits through maximum social satisfaction.

It stresses upon

Maximization of profit through maximum of sales.

Nature

Marketing has long term objectives with certain

Selling is a routine activity with short term objectives

 

Views business

Views should be offered as a product is determined by the buyer.

Views business as a good producing process.

Product determination

What should be offered as a product is determined by the buyer.

The seller determines what product is to be offered.

Emphasis

The emphasis is on an integrated approach; through an integrated strategy covering product, promotion, pricing, and distribution. 

The emphasis is on an somehow selling there is no coordination among the different functions of the total marketing task.


Related Discussions:- Difference between selling and marketing

Hyperbola , How do I know if the hyperbolas are vertical or horizontal?

How do I know if the hyperbolas are vertical or horizontal?

Show the advertising effects on demand, Q. Show the Advertising effects on ...

Q. Show the Advertising effects on Demand? Effect on Demand:- In case of new advertising, products, creates primary demand by educating the audience regarding utilizes of the

Social Media Marketing, I need your experience in Facebook issue. I’m tryin...

I need your experience in Facebook issue. I’m trying to add my credit card to do advertisement for one of my post. Unfortunately, Facebook is blocked my payments and stop any money

Decline stage - product life cycle, Decline Stage In the product life ...

Decline Stage In the product life cycle the decline stage is the stage in which a product's sales   decline. it can occur for several reasons which are following: a. Increa

How is advertising affected by retaining customers, How is Advertising affe...

How is Advertising affected by retaining customers of a firm? Advertising: Customers genrally influence other members of their affect group who rely upon them for referen

Cnc programming and process planning, Plastics processing (a) In injec...

Plastics processing (a) In injection molding, shrinkage is defined by the difference in size of the molded part (at room temperature) and the size of the mold cavity. The moldi

What are the ways of foreign market entry, What are the ways of foreign mar...

What are the ways of foreign market entry? The prospective global marketer has decided onto a market entry strategy and a marketing mix. Such are two main methods of foreign ma

Benefits of using the marketing concept in organisation, Question 1: a)...

Question 1: a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisa

Searching reasons of distribution channels, How is searching the reasons of...

How is searching the reasons of distribution channels in economics system? Searching: Buyers and sellers are constantly engaged within search for consummation of required

Define product line and its strategies, Question 1 Describe the stages ...

Question 1 Describe the stages in consumer decision making process Question 2 Define Product line and its strategies Question 3 Write a short notes on Ste

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd