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Decline Stage
In the product life cycle the decline stage is the stage in which a product's sales decline. it can occur for several reasons which are following:
a. Increased competition. b. Shifts in consumer tastes. c. Technological advances.
Firms ought to be aware that carrying a poor product past its useful life may be very costly to the firm in several ways. Companies have to pay more attention to their aging manufacture. Decisions that need to be made are following:
a. The firms can decide to maintain a brand without modification in the expectation that competitors will leave the industry.
b. Managers can decide to harvest the manufacture (which means dropping various costs and hoping that sales hold up).
c. Managers can decide to decline the product from the line (liquidate it or sell it at salvage value).
Explain the uses of Communication Communication can be used for numerous additional reasons. Tasks of informing, persuading and reinforcing and differentiating are, primarily,
What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
give me example of modified rebuy
Explain about peoples choices about the buying product. Peoples want to choose products which give the most value and satisfaction for their wealth. They know a product as anyt
Explain the various approaches that are followed by FNCG companies in test marketing
QUESTION 1 You have been appointed as a marketing manager for a restaurant selling ‘healthy food' in the city centre. They have asked for your advice on advertising their produ
Many managers view the purpose of business as making profits, while others think that the purpose is being able to create and maintain a customer. From this perspective, a) Desc
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Creating Competitive Advantage In marketing two key trends for the twenty-first century are: (a) the trend toward the utilization of relationship marketing to develop customer
Elements of the marketing: the marketing thinking starts with the customer needs. Today each marketer wants to retain and satisfy the customer because of the intense competition.
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