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Decline Stage
In the product life cycle the decline stage is the stage in which a product's sales decline. it can occur for several reasons which are following:
a. Increased competition. b. Shifts in consumer tastes. c. Technological advances.
Firms ought to be aware that carrying a poor product past its useful life may be very costly to the firm in several ways. Companies have to pay more attention to their aging manufacture. Decisions that need to be made are following:
a. The firms can decide to maintain a brand without modification in the expectation that competitors will leave the industry.
b. Managers can decide to harvest the manufacture (which means dropping various costs and hoping that sales hold up).
c. Managers can decide to decline the product from the line (liquidate it or sell it at salvage value).
International Bonds and Markets (a) Calculate both Macaulay and modified durations of the 8-year, 8.5% coupon bond given a flat yield curve a 10%.
39%og 42
What is E -Marketing? E - Marketing is the application of a broad range of information technologies for: 1. Transforming marketing strategies to create more customer v
As per the Osborne and Gaebler, governments don't work well, since they are tall, sluggish, over-centralized, and preoccupied with diverse rules and regulations."We developed publi
Components of the promotion mix:- Promotion Mix comprises 5 elements i) Advertisement : - It is a non personal appearance of presentation of Good, Ideas, Services by a
i have to create a new inovative product
select a company and explain th marketing mix
Question 1: (a) Using examples, differentiate between the terms "micro? marketing environment and "macro" marketing environment? (b) Moutinho (2000) argues that the PESTLE f
Q. Show the Factors affecting the Advertising Budget? Factors affecting the Advertising Budget 1) Market Size 2) Stage in Product Life Cycle. 3) Advertising Strategy
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