Decline stage - product life cycle, Marketing Management

Assignment Help:

Decline Stage

In the product life cycle the decline stage is the stage in which a product's sales   decline. it can occur for several reasons which are following:

a. Increased competition. b. Shifts in consumer tastes. c. Technological advances. 

Firms ought to be aware that carrying a poor product past its useful life may be very costly to the firm in several ways. Companies have to pay more attention to their aging manufacture. Decisions that need to be made are following:

a.   The firms can decide to maintain a brand without modification in the expectation that competitors will leave the industry.

b. Managers can decide to harvest the manufacture (which means dropping various costs and hoping that sales hold up).

c.   Managers can decide to decline the product from the line (liquidate it or sell it at salvage value).


Related Discussions:- Decline stage - product life cycle

Test management, explain the various approach that are followed by SMCG com...

explain the various approach that are followed by SMCG companies in test marketing

Explain management the different types of exchange rate risk, QUESTION ...

QUESTION You have been appointed as the treasurer of Robin International, an electronic firm with many subsidiaries abroad. The management of Robin International do not have an

Reaction paper, Choose two of the following 3 topics a 1-3 page reaction pa...

Choose two of the following 3 topics a 1-3 page reaction paper. Identify all sources used-you must use sources - it must be typed and double spaced 1) Resolved: The proposed AT&

Caselet, critically analyse diesel''s marketing mix strategies?

critically analyse diesel''s marketing mix strategies?

Marketing mix communication, Marketing mix communication Organisations ...

Marketing mix communication Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communic

Suman, Discuss the Henry Assael model on buying decision behaviour.

Discuss the Henry Assael model on buying decision behaviour.

Explain the zero stage channel of distribution, Explain the Zero stage chan...

Explain the Zero stage channel of distribution Zero stage distribution channels exists where there is direct sale of goods by producer to the consumer.  This direct contac

What are the basic styles of negotiation, Question 1: (a) What are the...

Question 1: (a) What are the basic styles of negotiation? (b) Explain the implication of Prisoner's Dilemma game? (c) Describe why people act in Red style to protect th

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd