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Decline Stage
In the product life cycle the decline stage is the stage in which a product's sales decline. it can occur for several reasons which are following:
a. Increased competition. b. Shifts in consumer tastes. c. Technological advances.
Firms ought to be aware that carrying a poor product past its useful life may be very costly to the firm in several ways. Companies have to pay more attention to their aging manufacture. Decisions that need to be made are following:
a. The firms can decide to maintain a brand without modification in the expectation that competitors will leave the industry.
b. Managers can decide to harvest the manufacture (which means dropping various costs and hoping that sales hold up).
c. Managers can decide to decline the product from the line (liquidate it or sell it at salvage value).
what are the various methods used to categorize retailers?
consumer mind is a black box
Point-of-Purchase Adver tising This is a technique of advertising designed to trigger impulse purchases through the use of eye-catching, attractive displays at the area
Question 1: (a) CRM means different things to different people. For one it is direct mailing for others it is an IT system. Draw a diagram and discuss the basic model for CR
Q. Selection of an Advertising Agency? The advertiser should be very careful in selecting the advertising agency. The success of advertising-campaign mainly depends on the sele
Q. Explain the Stages of Product life cycle? Stages of Product life cycle. a) Introduction stage - Advertising for consumers and Personal selling for middlemen. b) Growth
exchange oriented stage
Explain, with examples, the idea of a variable pricing policy. Variable pricing includes adjusting prices to increase demand in off-peak periods in the hope of stimulating dema
Sam has grades of 96,88,86, and 92 on his first four exams. What score does he need on his final exam to have an average of at least 90?
Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne
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