Decline stage - product life cycle, Marketing Management

Assignment Help:

Decline Stage

In the product life cycle the decline stage is the stage in which a product's sales   decline. it can occur for several reasons which are following:

a. Increased competition. b. Shifts in consumer tastes. c. Technological advances. 

Firms ought to be aware that carrying a poor product past its useful life may be very costly to the firm in several ways. Companies have to pay more attention to their aging manufacture. Decisions that need to be made are following:

a.   The firms can decide to maintain a brand without modification in the expectation that competitors will leave the industry.

b. Managers can decide to harvest the manufacture (which means dropping various costs and hoping that sales hold up).

c.   Managers can decide to decline the product from the line (liquidate it or sell it at salvage value).


Related Discussions:- Decline stage - product life cycle

Geometry question, "The perimeter of a rectangle is 32 feet. The length is ...

"The perimeter of a rectangle is 32 feet. The length is three times as long as the width. Find the length of the diagonal."

What are the credibility factors, What are the Credibility factors Pub...

What are the Credibility factors Public relations scores heavily on credibility factors. This is as receivers perceive the third party as unbiased and to be endorsing the offe

Inerfa ce, What are sabmiller interfaces with loqgistics, marketing, distri...

What are sabmiller interfaces with loqgistics, marketing, distribution

What makes for a successful or effective marketing mix, Question: "Mark...

Question: "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service

How is anticipating competitive moved in marketing research, How is anticip...

How is anticipating competitive moved in marketing research? Anticipate competitive moves: This assist the marketer to continuously monitor the competitor and also judge

Types of selling, Types of selling We have categorized selling into dif...

Types of selling We have categorized selling into different areas. For example: Selling for a manufacturer Selling for a distributor Selling for a wholesaler Sellin

How investment is significant in human resource management, How investment ...

How investment is significant in Human Resource Management? Now days in several organizations indicate which employees are viewed like valuable investments but several organiza

Explain the term market research, QUESTION 1 (a) Explain the term Marke...

QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been

What are gauging tools comprised in annual plan control, What are gauging t...

What are gauging tools comprised in annual plan control? Annual plan control consists of at least five performance gauging tools as illustrated below in points: a) Sales a

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd