Decline stage - product life cycle, Marketing Management

Assignment Help:

Decline Stage

In the product life cycle the decline stage is the stage in which a product's sales   decline. it can occur for several reasons which are following:

a. Increased competition. b. Shifts in consumer tastes. c. Technological advances. 

Firms ought to be aware that carrying a poor product past its useful life may be very costly to the firm in several ways. Companies have to pay more attention to their aging manufacture. Decisions that need to be made are following:

a.   The firms can decide to maintain a brand without modification in the expectation that competitors will leave the industry.

b. Managers can decide to harvest the manufacture (which means dropping various costs and hoping that sales hold up).

c.   Managers can decide to decline the product from the line (liquidate it or sell it at salvage value).


Related Discussions:- Decline stage - product life cycle

Global marketing, Global Marketing The activity of a global corporation...

Global Marketing The activity of a global corporation  that searches to get long- run, large-scale production efficiencies by producing standardized products of good value and

Describe the key characteristics of consumer motivation, Question 1: Co...

Question 1: Consumers must constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertai

Pepcid AC racing to OTC, have to do case study for Pepcid AC Racing to OTC-...

have to do case study for Pepcid AC Racing to OTC-- anyone have idea what are the weaknesses in this case?? Also, can you think think of any alternative solution besides either to

Down market stretch, what are famous examples of down-market stretching don...

what are famous examples of down-market stretching done by large companies?

Assignment problem , traveling salesman problem examples showing table and ...

traveling salesman problem examples showing table and graphs

Introduction to promotion, Meaning & definition of the promotion: promotio...

Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consu

Describe the leavitts model of change, Question 1: (a) Globalisation re...

Question 1: (a) Globalisation requires new knowledge coordinating structure. Explain and use relevant examples to illustrate your answer. (b) Consider the various competenc

assgnment, #what is personal selling,direct marketing,exhibitions

#what is personal selling,direct marketing,exhibitions?

Dettol, product mix pricing,price adjustment strategy,

product mix pricing,price adjustment strategy,

Elaborate the term packaging, Elaborate the term packaging? Even after...

Elaborate the term packaging? Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd