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Problem 1:
Define the term motivation and describe Maslow's contribution to motivation.
Problem 2:
(a) Discuss the needs and requirements for Market segmentation?
(b) Identify and explain four variables that can be used to segment consumer markets.
Problem 3:
(a) Describe the different types of marketing approaches / philosophies.
(b) Explain the personal characteristics affecting consumer behavior?
What is Budget allocation Sales department receives the bulk of the marketing budget in the organisation market, and little is spent on research in comparison with the consum
Components of the promotion mix:- Promotion Mix comprises 5 elements i) Advertisement : - It is a non personal appearance of presentation of Good, Ideas, Services by a
Question: a) Wilson Publishing - which publishes a series of textbooks in management by different authors - intends to give a new book on Marketing. Marketing is an area they h
full detail since it is assignment
Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
What are the ways of foreign market entry? The prospective global marketer has decided onto a market entry strategy and a marketing mix. Such are two main methods of foreign ma
Functions of Headlines:- To pull attention of audience To highlight major features of the product To give major message of the ad in brief To stimulate interest
the cost of renting a canoe is $20 dollars for the first 4 hours and $3 per hour for additional hours. Sketch a graph of the cost of renting a canoe from 0 to 8 hours. Then write a
Explain about the focus of societal marketing concept. Societal Marketing Concept: Focus: The focus of the firm follow societal marketing idea is to prevent many social
What are the needs of marketing and customers? Marketing surrounded through customer needs: Marketing starts along with the customer requirements and needs. Such are turned with
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