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explain the various approaches that are followed by fmcg companies in test marketing
Question 1: (i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy
Define emphasis of marketing to offer product to customers. Marketing lays emphasis onto giving the product to customers at the right price, at the right place, in the right pl
does marketing help or use consumers
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What are the Two types of exchange Two types of exchange signify extremes in a spectrum of exchange transactions. In industrial societies market exchanges have tended to domin
Explain the six key criteria for strategy selection by providing appropriateexamples
Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
what are the various methods used to categorize retailers?
define marketing .its importance
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