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Uses of sales promotions: 1. For facilitating introduction of new products, 2. For retrieving lost accounts, 3. For overcoming a unique competitive situ
Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside
What is strategic control in MIVE? Strategic control: The balance of efficiency control is strategic control. This weighs the overall and long-term marketing plan in visi
identify and briefly describe four trends in the macro /market environment
What is the way to define the customer’s value in marketing? As we can define the customer value like the difference among the values the customer gains by owning and using a p
Should video game companies continue to alter their products to include other functions, such as email?
HOW SHOULD SHOPPER''S STOP DEVELOP ITS DEMAND FORECASTS?
Question 1 "Negotiation is a powerful method for resolving conflict which needs skill, and experience. Negotiation will be viewed as either hard or soft. It will be a positi
What is effect of decreasing in cost of selling in retaining customers of a firm? Decrease in Cost of Selling: A loyal set of customers maintains the selling cost down an
What are the significant factors that have led to the success of shopers stop?
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