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Question 1:
(a) What is brand management? What are your favourite brands and why?
(b) Select two consumer brands of your choice which compete in the same market. Evaluate their relative points of parity and points of difference using the positioning guidelines to support your answer.
(c) Explain the concept of shadow branding.
Question 2:
Critically explain the reasons for failures in New Product Development (NPD) and how would you overcome them?
Question 3:
Write short notes on the following :
(a) BCG Matrix Model (b) Brand Equity (c) How to revitalise an unrecognised brand (d) Concept of selling the brand inside (e) Anatomy of a Product
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(3x^2 y)^3 over 9x^2 .....I got 27x^6 y^3 over 9x^2 is there anymore simplifying to be done
You are actually a product. Like all products, "you" must be marketed for success. Write your own mission statement about your career and a goal statement of where you see yourselv
What pricing strategy would you suggest to a small - Scale Industry Products
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