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Question 1:
(a) What is brand management? What are your favourite brands and why?
(b) Select two consumer brands of your choice which compete in the same market. Evaluate their relative points of parity and points of difference using the positioning guidelines to support your answer.
(c) Explain the concept of shadow branding.
Question 2:
Critically explain the reasons for failures in New Product Development (NPD) and how would you overcome them?
Question 3:
Write short notes on the following :
(a) BCG Matrix Model (b) Brand Equity (c) How to revitalise an unrecognised brand (d) Concept of selling the brand inside (e) Anatomy of a Product
Question 1: (i) Explain why the control system is an important aspect of the food and Beverage management of a hotel. (ii) Discuss the necessity and importance of docum
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Illustrates the role of publics in microenvironment of a company? Publics: Any group which has an actual or potential interest within or impact on an organization’s abil
management improve the organizational climat
Answer for a caselet
how would you forecast worldwide demand for tea bag machine
Question 1 Detail the process of marketing a product Question 2 Write a long note on the budgets of company advertising Question 3 Write a long note on advertising as in
pryamid structure at information system
Steps in MIS design: 1. Define the system: the system for which design is to be made has to be defined; in the terms of elements, the relationship and its boundries. Th
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