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Question 1:
(a) What is brand management? What are your favourite brands and why?
(b) Select two consumer brands of your choice which compete in the same market. Evaluate their relative points of parity and points of difference using the positioning guidelines to support your answer.
(c) Explain the concept of shadow branding.
Question 2:
Critically explain the reasons for failures in New Product Development (NPD) and how would you overcome them?
Question 3:
Write short notes on the following :
(a) BCG Matrix Model (b) Brand Equity (c) How to revitalise an unrecognised brand (d) Concept of selling the brand inside (e) Anatomy of a Product
Importance of Place Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is e
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Segmentation is an integral part of marketing process and it is common to witness many marketing campaigns fail due to improper segmentation strategies. Lack of knowledge of the de
Should video game companies continue to alter their products to include other functions such as email?
CREATING STRATEGIC ADVANTAGE
briefly explain the trend?
describe five challenes affecting markerters in 21st centuary
demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers
(x+2)^2
How is Web Marketing worked on internet? To do the business upon the internet organizations makes an effective website, place the advertisement (ads) and promote that online, m
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