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Question 1:
(a) What is brand management? What are your favourite brands and why?
(b) Select two consumer brands of your choice which compete in the same market. Evaluate their relative points of parity and points of difference using the positioning guidelines to support your answer.
(c) Explain the concept of shadow branding.
Question 2:
Critically explain the reasons for failures in New Product Development (NPD) and how would you overcome them?
Question 3:
Write short notes on the following :
(a) BCG Matrix Model (b) Brand Equity (c) How to revitalise an unrecognised brand (d) Concept of selling the brand inside (e) Anatomy of a Product
List out the secondary sources of information while pursuing market research.
Question 1: (i) Distinguish between global marketing and international marketing. (ii) Explain the similarities and differences of a free trade area, a customs union, a comm
what are some situation of straight rebuy
Explain the main advantage of pricing skimming strategy. Pricing skimming strategy is definitely a cautious strategy that is more financial then commercial. Their main advantag
What are physical distribution firms? Physical distribution firms: Transportation, warehouse and other firms which help a company to stock and move goods by their point
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
how to draw consumer profile of a typical buyer of ray ban?
how should shoppers'''' Stop develop its demand forecast?
what is marketing management?
Problem : a) A Mauritian consumer goods firm is deciding whether to enter the United States market or the Asian market. Show why it should take into account different marketing
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