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Question 1:
(a) What is brand management? What are your favourite brands and why?
(b) Select two consumer brands of your choice which compete in the same market. Evaluate their relative points of parity and points of difference using the positioning guidelines to support your answer.
(c) Explain the concept of shadow branding.
Question 2:
Critically explain the reasons for failures in New Product Development (NPD) and how would you overcome them?
Question 3:
Write short notes on the following :
(a) BCG Matrix Model (b) Brand Equity (c) How to revitalise an unrecognised brand (d) Concept of selling the brand inside (e) Anatomy of a Product
Marketing Environment In order to properly identify opportunities and monitor threats, the company ought to begin with a thoroughgoing understanding of the marketing environme
Problem: Movements Versus Shifts For each of the following statements, determine whether there has been a change in supply or change in quantity supplied. Draw a demand and supp
What are Tools of Product Differentiation? Product Classification or Tools of Product Differentiation: As products have many tangible and intangible attributes so products s
What are Business Analysis and Mark Share Analysis? Business Analysis and Mark Share Analysis: In this stage is very much significant in total process of latest product d
Product Planning : To perform the responsibilities the marketing managers follow a marketing process and the product managers come up having a marketing plan for indi
Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
Should video game companies continue to alter their products to include other functions such as email?
cover letter
4 p''s of marketing
Functions of Headlines:- To pull attention of audience To highlight major features of the product To give major message of the ad in brief To stimulate interest
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