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Advertising
Advertising is a non-personal form of mass communication which offers a high degree of control to those responsible for the design and delivery of advertising messages. Though, advertising's ability to persuade the target audience to think or behave in a certain way is suspect. Moreover, effect on sales is extremely hard to measure. Advertising also suffers from low credibility, in that audiences are less likely to believe messages delivered through advertising than they are messages received through some other tools.
Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated
Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
type of labeling
Initially supply falls as goods may be destroyed. As the disaster strikes, the demand also rises in anticipation of more supply disruptions as people want to 'stock up' on the good
Effectiveness of the distribution channels: the main problem is to decide which of the alternatives would best satisfy the long term objectives of the firm taking in view the fact
“Market Share is the best indicator of company performance.” Is this a reasonable statement?
Screen the communication objective of your campaign
What are the different types of advertisement? Nature of Advertisement: Various types of advertisement are given below: a) Informative advertisement b) Persuasive a
SCENARIO ?You have created in 2009 a company specialized in marketing research in the European transport industry. Currently you are undertaking the major part of all operations re
should vedio game campanies continue the alter their products to include other function ,such as email?
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