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Define about the Personal Selling tool
This tool differs from previous two in that although it still lacks relative credibility and control, degree of control is potentially lower. This is because salesperson is free at the point of contact to deliver a message other than that intended (Lloyd, 1997). Indeed, many different messages can be delivered by a single salesperson. Some of these messages may enhance prospect of the salesperson's objectives being reached (making the sale); some may retard the process and so incur more time and hence costs. Whichever way it is viewed, control is lower than with advertising.
Illustrates the Social Environment in marketing activities? Social Environment: Social Environment Living standards and quality of life Green movement: the trend occurri
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Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
approaches followed by FMCG in test marketing
Carrying out a market analysis The marketplace is continuously changing and a business must be constantly updating to the changes or it will not remain in business for longtim
What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing
how to maintain quality assurance in management? whose procedures of manufacturing for goods in Pharmaceutical companies. please discuss in easy words?
explain the various approaches that are followed by FMCG companies in test marketing
Buying decision making process: Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisio
Question 1: (a) Explain the importance of the theories of motivation in helping marketing practitioners understand why people buy? (b) (b) Is Customer loyalty synonymo
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