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Choosing the advertising messages: The task now is to translate all of the objectives into a specific advertising message to meet the goals. Advertising companies very in their
Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term
Elaborate the term packaging? Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical
Two nights ago, an astronomer took a picture of a small portion of the sky containing 10,000 stars. Last night, the astronomer took a picture of the same portion of sky (containi
how cost structure influence o in pricing a product/
Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi
marketerinvolvment
Q. What is Competitive Parity Method? Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with
Explain about the Promotion Strategies. Promotion Strategies: The promotion strategies of a global marketing organization comprise advertising, promotion, sales, publicit
Creating Competitive Advantage In marketing two key trends for the twenty-first century are: (a) the trend toward the utilization of relationship marketing to develop customer
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