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Problem :
As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context,
a) Describe the dimensions of service quality.
b) Explain the strengths and weaknesses of the SERVQUAL instrument.
c) Describe why service quality has become an important issue in tourism and hospitality marketing.
THE CENTER OF THE CIRCLE PASSING THROUGH THE POINT (0,1)AND TOUCHING THE CURV y=x2 at point (2,4)
the various approaches that are followed by FMCG companies in test marketing
Penetration Pricing This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop
Question1 Suppose you are the brand manager for Subtle, a lightly scented shampoo aimed at women. Sales of your product have been declining. Exploratory research suggests your
Problem 1 What are the four types of analysis used to develop a comprehensive model for evaluation of a sales organisation? Four types of analysis used to develop a compr
its relation with plc
The marketing agent of a long distance phone service of the PhoneLink Co Ltd sells to a potentially high usage customer wireless service on three cell phones and includes a bonus o
explain what you understand by market segmentation?
SCENARIO ?You have created in 2009 a company specialized in marketing research in the European transport industry. Currently you are undertaking the major part of all operations re
How is selling of products performed on Web Marketing? An organization sell their products straight to consumer, employ trading networks or auction sites to arrive at new custo
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