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Problem :
As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context,
a) Describe the dimensions of service quality.
b) Explain the strengths and weaknesses of the SERVQUAL instrument.
c) Describe why service quality has become an important issue in tourism and hospitality marketing.
What is life style in the consumer behaviour? Life Style: This is a pattern in that people live and spend their time and money. These are depends on consumer’s learning,
I request to be removed from your accounts. I do not wish to have your services---question #Minimum 100 words accepted#
is this grammatically correct or not?
Question 1: You are a marketing assistant for a manufacturer of a branded range of household cleaning products: (a) Describe key factors that could be taken into account wh
What is Introductory Stage in marketing strategies? Introductory Stage: a. Rapid skimming strategy : New product launch at high rate and a high promotion level. High pri
Question 1: (a). Elaborate using examples, two advantages the internet provides to direct marketers. (b). Apart from online marketing as a form of direct marketing, de
Q. Describe the nature & scope of marketing & importance of marketing? Ans.: Nature & Scope of Marketing: Marketing is an ancient art and is everywhere. Formally or info
Operational CRM technique is the element of Customer Relationship Management that handles the actual interactions with customers, characteristically in the form of call centers, bl
is product a yype of service
Need of the environmental analysis: the strategies that a company may adopt are influenced by the environment. An organization cannot keep itself insulated from the environment. I
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