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Problem :
As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context,
a) Describe the dimensions of service quality.
b) Explain the strengths and weaknesses of the SERVQUAL instrument.
c) Describe why service quality has become an important issue in tourism and hospitality marketing.
consumer profile of typical buyer of rayban
Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent
were is math in hrm
IMPORTANCE OF MARKET SECURITIES TO THE GROWING ECONOMY
identifing brand personality in consumers mind
Two stage channel of distribution This is the most commonly used channel of distribution for the sale of consumer goods. In this case, there are two middlemen used, n
Explain the term Open book management in shortly. Open book management: The practice of sharing financial and performance information is frequently considered to as open
Define the company in microenvironment. The Company: The Company while designing marketing plans, marketing management should take other company groups, as like top manage
why we need to study promotion in marketing?
design marketing mix for product fash wash
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