Describe the dimensions of service quality, Marketing Management

Assignment Help:

Problem :

As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context,

a) Describe the dimensions of service quality.

b) Explain the strengths and weaknesses of the SERVQUAL instrument.

c) Describe why service quality has become an important issue in tourism and hospitality marketing.

Related Discussions:- Describe the dimensions of service quality

Case Let 2, Ask questionThe rise of personal computers in the mid 1980s spu...

Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled

When addressing objectives in an organization, Question 1: (a) What are...

Question 1: (a) What are the qualities that are required for a PR Practionner? (b) What is a corporate image? (c) What in particular distinguishes propag

Tasks of marketing management in product life cycle, What are the tasks of ...

What are the tasks of marketing management according to Product Life Cycle? When according to Product Life Cycle (PLC) we need to plan our marketing strategy into strategic ter

Test marketing, various approaches that are followed by FMCG companies test...

various approaches that are followed by FMCG companies test marketing in marketing management

Casestudy, How should Shoppers? Stop develop its demand forecasts?

How should Shoppers? Stop develop its demand forecasts?

Determine about the industrial goods, Determine about the Industrial Goods ...

Determine about the Industrial Goods Goods meant for consumption or use as inputs in production of other products or provision of some services are called as 'industrial go

Define augmented product, Augmented Product An augmented product is on...

Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.

Describe the concept of bank marketing, Question 1: (a) "The only typ...

Question 1: (a) "The only type of risk that that exists in the banking sector is credit risk". Do you agree? (b) Describe the concept of bank marketing. Question 2:

Consumer behaviour, what are four views of consumer behaviour?

what are four views of consumer behaviour?

Describe the consumer buying decision making process, Question 1: To wh...

Question 1: To what extent can the Marketing Concept guarantee business success in today's highly competitive business environment? Question 2: (a) Define the term mark

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages