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QUESTION
a) Give three reasons why price is a very important element of the marketing mix
b) Discuss the different situations that may lead a company to
c) Highlight two pricing strategies and give examples of how and when companies could use them
d) Write notes explaining the following distribution strategies
e) Differentiate between a ‘Vertical Marketing System' and a 'Horizontal Marketing System'.
Direct and Interactive Marketing 1. Synthesize and apply all program concepts learned to date. 2. Continue to refine interpersonal/team skills, presentation skills and criti
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