Vertical marketing system, Marketing Management

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QUESTION

a) Give three reasons why price is a very important element of the marketing mix

b) Discuss the different situations that may lead a company to

initiate price cuts
initiate price increases

c) Highlight two pricing strategies and give examples of how and when companies could use them

d) Write notes explaining the following distribution strategies

Intensive distribution
Selective distribution
Exclusive distribution

e) Differentiate between a ‘Vertical Marketing System' and a 'Horizontal Marketing System'.

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