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QUESTION
a) Give three reasons why price is a very important element of the marketing mix
b) Discuss the different situations that may lead a company to
c) Highlight two pricing strategies and give examples of how and when companies could use them
d) Write notes explaining the following distribution strategies
e) Differentiate between a ‘Vertical Marketing System' and a 'Horizontal Marketing System'.
remidies or green marketing
explain the various approaches that are followed by FMCG companies in test marketing?
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how to write a channel design decision: intensive, selective and exclusive
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