Vertical marketing system, Marketing Management

Assignment Help:

QUESTION

a) Give three reasons why price is a very important element of the marketing mix

b) Discuss the different situations that may lead a company to

  1. initiate price cuts
  2. initiate price increases

c) Highlight two pricing strategies and give examples of how and when companies could use them

d) Write notes explaining the following distribution strategies

  1. Intensive distribution
  2. Selective distribution
  3. Exclusive distribution

e) Differentiate between a ‘Vertical Marketing System' and a 'Horizontal Marketing System'.


Related Discussions:- Vertical marketing system

scheduling and budgeting, Tool Belt Store (TBS) is expanding its chain of ...

Tool Belt Store (TBS) is expanding its chain of hardware stores across the country. TBS has more than 5,000 full-time employees and more than 20,000 part-time employees. TBS recent

Undermining the position of women - ethical aspects of ads, Q. Undermining ...

Q. Undermining the Position of Women - ethical aspects of ads? A few ads are undermine the position of aged persons, women. In a few cases women are shown as sex-object. They a

Explain in detail about the marketing communications, Explain in detail abo...

Explain in detail about the Marketing communications Marketing communications provides the means by which organisations and brands are presented to their audiences. Goal is to

Describe the functions of channel of distributions, Describe the functions ...

Describe the functions of channel of distributions Principally a channel of distribution performs the below functions: (a) It helps in establishing a regular contact with cu

Need Solution, You can get solutions of you marketing management homework o...

You can get solutions of you marketing management homework on www.onlinesolutionproviders.com

What are gauging tools comprised in annual plan control, What are gauging t...

What are gauging tools comprised in annual plan control? Annual plan control consists of at least five performance gauging tools as illustrated below in points: a) Sales a

Show the characteristics of distribution channels, Q. Show the Characterist...

Q. Show the Characteristics of Distribution Channels? Characteristics of Distribution Channels: Distribution channels are able to be classified on the basis of geographical d

Assignment, consumer mind is a black box discuss

consumer mind is a black box discuss

Factors contributing to new product development, Factors contributing to ne...

Factors contributing to new product development: Several factors contribute to the new product development, while most are related to the external environment variables, the

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd