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Product Line Pricing : Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a part
approches of test marketing in FMCG
Explain the term Open book management in shortly. Open book management: The practice of sharing financial and performance information is frequently considered to as open
Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences
What is Value Pricing Strategy? Value Pricing Strategy: Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By
rs. 50 a vibrant nail paint 10 ml
Considering the concept of product life cycle, where would you put video games in their life cycle?
Mauritius is an open economy. The recent global financial crisis, world climatic changes impacting on food prices, and the strong demand from the BRIC(Brazil, Russia, India, and Ch
The management team of a four year old pharmaceutical company in Boston is developing an immunization against malaria. The team has just learned from the FDC that is has passed sta
The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li
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