Introduction to channels of distribution, Marketing Management

Assignment Help:

Channels of distribution

Meaning and definition: a major focus of channels of distribution is delivery. It is only through distribution that public and private goods and services can be made available for use or consumption. Producers of such goods and services are individually capable of generating only the form or structural utility for their products and services. They can organize their production capabilities in such a way that the products they have develop can, in fact, be seen, analyzed and sold in the market. The emergence and arrangement of a wide variety of the distribution oriented institutions and agencies, typically called arrangement of a wide variety of distribution because they stand between production on the one hand and consumption on the other, can be explained in the following terms:

1.       Intermediaries can improve the efficiency of the process.

2.       They help in the proper arrangement of routes of transactions.  

3.       They help in the proper searching process.

4.       They help in the proper sorting process.

Marketing channels are set of interdependent organizations involved in the process of making a product or service available for use or consumption.

According to the American marketing association, "a channel of distribution, or marketing channel, is the structure of the intra -company organization units and extra- company agents and dealers, wholesale and retail through which a commodity, product or service is marketed".

According to the P. Kotler, "every producer seeks to link together the set of marketing that best fulfil the firm's objectives". This set of marketing intermediates is called the marketing channel (also trade channel or channel of distribution)".

According to the William J. Stanton, "a channel of distribution or marketing channel for a product is the route taken by the title to the goods as they move from the producer to the ultimate consumers or the industrial user".

According to the Cundiff, Still and Govani, "marketing channel are the distribution networks through which producers, products flow to the market".


Related Discussions:- Introduction to channels of distribution

MANAGING TECHNOLOGY AND INFORMATION, Discuss the issues associated with ...

Discuss the issues associated with a total outsourcing of CIS for WV8.

Determine the marketing and business objectives, Determine the marketing an...

Determine the marketing and business objectives Organisations engage with a variety of audiences in order to pursue their marketing and business objectives. Engagement refers

International Marketing Management, Discuss the factors that need to be con...

Discuss the factors that need to be considered when developing an international marketing communication campaign

What is classical conditioning, Question: Classical conditioning theori...

Question: Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition. (a) What is "classical co

Marketing Management, Does marketing exist solely to increase profit? If th...

Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss

What is operational crm?, Operational CRM technique is the element of Custo...

Operational CRM technique is the element of Customer Relationship Management that handles the actual interactions with customers, characteristically in the form of call centers, bl

What is advertising in functions of marketing, What is advertising in funct...

What is advertising in functions facilitating exchange? Advertising: Advertising has become a significant function of marketing into the competitive world. This helps to s

How is marketing an indispensable activity, How is marketing for any organi...

How is marketing for any organization an indispensable activity? “Marketing is an indispensable activity for any organization”. Well I am agreeing with the declaration, because

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd