Task of management team responsible for marketing communications

Main task facing the management team responsible for marketing communications is to decide following:

1.  who should receive the messages;

2.  what the messages should say;

3.  what image of the organisation/brand receivers are to form and retain;

4.  how much is to be spent on establishing this new image;

5.  how the messages are to be delivered;

6.  what actions the receivers should take;

7.  how to control the whole process once implemented;

8.  how to determine what has been achieved.