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Product item: product item means a specific product of the certain specifications and may be distinguish from the other product, or brands. A particular brand of a product is a product item, such as Lux soap, Colgate, Toothpaste, Facit typewriter, H.M.T watch, Rath Vanaspati, television and Bajaj Chetek scooter.
Product line: a product line is a group of different product items, closely related with each other. all the product lines are closely related with each either because they satisfy a class of needs, or used together, or are sold to the same group of the customers, or are sold through the same channel of distribution, or are within the same pricing range. Colgate, Toothpaste, Facit typewriter, H.M.T watch, Rath Vanaspati, television and Bajaj Chetek scooter are the examples of a product line. Here it is appropriate to note that a particular brand of a product is a product item and all the brands of the same product are included in the product line.
briefly explain the trend?
Types of Brands According to ownership: on the basis of the ownership, brand may of two types: Manufacturer brand: when brand is named after the name of the manufacturer
The term project for MKT 5160 is the creation of a marketing plan. This is an individual assignment. Your term project consists of creating a new product or service and developin
#questexplain buying situation change in the purchase of following products and services ?a computer system ion..
what are the core concepts of marketing
Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled
what is the relationship between 4ps of marketing mix?
Factors influencing pricing decisions
What types of tools use in consumer promotion scheme? Consumer promotion Schemes:– 1. Samples: Offer a free amount of a service or product. Sampling is the most e
what are the seven marketing concepts?
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