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Question 1:
(a) Using an example from the local context, explain how an organisation can counter negative publicity.
(b) Discuss the impact that customer retention has on the profitability of a customer-led organisation.
Question 2:
(a) Define the concept of relationship marketing? (b) Explain the importance of relationship building for sustainability? (c) What are the different stages in effective relationship building?
Question 3:
(a) Explain the differences between transaction marketing and relationship marketing. (b) Explain the concept of market positioning.
Question 4:
(a) Define the concept of Public Relations. (b) What are the different stages in the PR planning and implementation process? (c) Draft a Press Release for a launching of a new product in the market.
why the managerial functions must be sequential in naturek question #Minimum 100 words accepted#
State the Size and Geographic Dispersionof target audience Final characteristic concerns the size and geographic dispersion of target audience. A consumer audience, often nati
What is advertising in functions facilitating exchange? Advertising: Advertising has become a significant function of marketing into the competitive world. This helps to s
Question 1: a) Explain the impact of technology on Globalisation. b) What are the different strategies businesses follow to enter Foreign Market? Question 2: What
Problem 1 (a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain. Proble
2types of competitors strategic and distinct competitors and also identify you strategic competitor and also identify strength and weaknesses of strategic competitor.
what are the core principles of msrketing
please give target market assignment (introduction, content topic note and aknowledgement)
What are views of management philosophers about marketing? Many management philosophers consider marketing to be the most crucial function of a business. Into a business organi
Ari is 3 yrs older than eric. In 3 yrs from now, ari will be twice as old as eric will be. How old are they now?
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