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Question 1:
(a) Using an example from the local context, explain how an organisation can counter negative publicity.
(b) Discuss the impact that customer retention has on the profitability of a customer-led organisation.
Question 2:
(a) Define the concept of relationship marketing? (b) Explain the importance of relationship building for sustainability? (c) What are the different stages in effective relationship building?
Question 3:
(a) Explain the differences between transaction marketing and relationship marketing. (b) Explain the concept of market positioning.
Question 4:
(a) Define the concept of Public Relations. (b) What are the different stages in the PR planning and implementation process? (c) Draft a Press Release for a launching of a new product in the market.
QUESTION a) Differentiate between inbound and outbound marketing. b) The following statement was the closing statement from the case: "most businesses- including HubSpot
hi 1. Discuss the functions of marketing beyond advertising and selling 2. and why is it important for non-marketing employees to have a better understanding of marketing function
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
Q. Quantities Methods for preparing advertisement budget? Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so
Should video game companies continue to alter their products to include other functions such as email?
critically analyze mr.vincent''s reasoning
The sum of the digits of a certain two digit number is 7. Reversing it''s digits increases the number by 9. What is the number ? I Know the number is 34, but I have to show my work
Explain the term Business-to-Business Advertisement with examples. Business-to-Business Advertisement: • Promote plant & machinery, raw materials, spares etc. • Technic
Problem 1: (a) Describe the tourism business system? (b) ‘The feasibility of the tourism sector depends primarily on the air access strategy'. Show the importance of the
Forms Of Direct Marketing\Channels For Direct Marketing: direct marketers can use a number of channels for reaching prospects and customers. These include face to face selling dir
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