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Importance of the marketing in a Seller's or Buyer's market : A seller's market is one in which the demand for goods and in the services exceeds to the supply. In such a situati
Question : (a) Explain the term service encounter. (b) With reference to examples of services, discuss the three levels of customer contact services. (c) One tre
What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro
What is the third impact of technology and organizational structure? Third impact of technology is that manufacturing is moving forward much shortest while development cycles.
Question: When the customer pays for a product or service, it is assumed that the product will work correctly or that the service received is as promised. Ideally, the customer
What is the primary activates? Primary Activities: These activities are those activities which are involved within the physical creation of the marketing, product and af
Illustrate why marketing research is important to a firm specially in a competitive market situation
Explain about the Shopping Goods These are goods that are purchased less frequently and are used very slowly such as clothes, shoes, household appliances. In case of these good
consumer mind is a black box discuss
Methods\Devices of sales promotion: the various sales promotion devices can be classified in three ways as shown in figure below: 1. consumer promotion: sales promotion direc
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