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The Product Concept
The product concept states that consumers will favour products that offer the best quality, performance, and features, and therefore the organization should devote its energy to creating continuous product improvements.
1). some producer mistakenly believes that if they "build a better mousetrap," Consumers will beat a path to their door only for their product.
2). the product concept may also lead to "marketing myopia," the disappointment to see the challenges being presented by other products.
Courts opened its first retail outlet in Mauritius in 1985, on the outskirts of Port Louis. It subsequently opened outlets in all the towns and big villages. However inspite of its
Problem 1: (a) Define the four most important cost concepts. (b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.
List out the secondary sources of information while pursuing market research.
How to make project ?
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