Product concept, Marketing Management

Assignment Help:

The Product Concept

The product concept states that consumers will favour products that offer the best quality, performance, and features, and therefore the organization should devote its energy to creating continuous product improvements.

1). some producer mistakenly believes that if they "build a better mousetrap," Consumers will beat a path to their door only for their product.

2). the product concept may also lead to "marketing myopia," the disappointment to see the challenges being presented by other products.


Related Discussions:- Product concept

case study, case study questions to be answered

case study questions to be answered.

First in Asia and the world, 1. As the first to set up an international air...

1. As the first to set up an international air express business in 1969, DHL had the first- mover advantage over other companies. Is being a first mover as advantageous for a servi

How the personal characteristics of the buyer influence, Question 1: Co...

Question 1: Consider that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategie

Managerial implications of a swot analysis, Question 1: Prepare and dis...

Question 1: Prepare and discuss the managerial implications of a SWOT analysis of a tourist transport with which you are familiar. Question 2: In managerial terms, disc

E COMMERCE, APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION

APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION

Product development, Product Development The sixth step is product dev...

Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne

Factors affecting overall marketing strategies, Factors affecting overall m...

Factors affecting overall marketing strategies : 1.       Competitors counter moves: this differ with the various marketing inputs. Most competitors can easily and quickly mat

Generic product marketing, Select a generic product. Define its customer se...

Select a generic product. Define its customer segmentation, marketing technique, customer service initiatives, and the approach used to marketing?

Explain the awareness to creative advertising, Question: You have just ...

Question: You have just won a National Best Creative award from Association Advertising Agencies and is being interviewed by a journalist. (a) He asks, according to you a

Marketing., consumer mind is a black box discuss

consumer mind is a black box discuss

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd