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The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
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considering the concept of product life cycle, where would you put video games in their life cycle
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Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives
What is the meaning of product concept? Meaning: Product concept means that consumers will favor products which offer the most performance, quality and features and which
How is marketing play an important role in successfully running a business? During this period of globalization, all factors like economic crisis, dissimilarities in standards
what is the significance of retail as an industry
1. How do you use the indicators on your car dashboard? It's worth taking a moment to think about how the car's performance (KPIs) is conveyed through the dashboard of the car. Thi
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