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whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
factors affecting the product life cycle
Q. How you will determine the target market? Creating novel, unique and selling ideas is known as creativity in advertisement. Advertising inventiveness is an art it is the abi
right to safety of marketing management
New product development: once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is bette
What are the advantages of exporting in marketing? The advantages of exporting are illustrated in below: • Manufacturing is home based therefore, this is less risky than ove
explain Henry Assael Model of buying decision behaviour along with diagram
You are a manager in the investment industry, whose role is to provide investment portfolio advice and managementto a client, who is your investorprincipal. You should identify t
Market targeting: market segmentation reveals the firm's market segment opportunities. The firm now has to evaluate the various segments and decide how many and which ones to targ
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