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"consumer mind is a block box"-discuss
Importance of Effective communication Effective communication is very important to organisations, which is why they use a variety of promotional tools. Advertising, sales promo
Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
Q. Essentials of Headlines for advertisement? Essentials of Headlines:- It must be attractive. It must be brief. It must be easy to memorise. It must narra
What are joint ventures? Joint ventures: Joint ventures can be termed as “an enterprise in that two or more investors share ownership as well as control over property ope
approaches of fmcg companies in test marketing
Q. What is Advertising Agency? Advertising Industry engages three major components. Advertiser, Media and advertising agency. The person who makes a decision to advertise the p
what gaps between core marketing aspects have kellogg''s successfully managed to bridge?
What is Value Pricing Strategy? Value Pricing Strategy: Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By
Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
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