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Franchising
This is a form of company in which a firm sells the rights to create its product or service to other service providers who necessary operate under the selling firm's name and pay fees to the real firm.
critically analyse diesel''s marketing mix strategies?
Channel - management decisions: after a company has chosen alternative, individual intermediaries' must be selected trained, motivated, and evaluated. Channel arrangements must
Product Lifecycle The key terms include: 1. Product Class. At the most generic stage, this phrase refers to all products from all competing producers that serve the
In May 2004 Government banned Tobacco advertisements on television. Tobacco-advertisements comprise ads related to Cigarettes, Zarda, Gutka. This ban comprise brand-extension-bans.
Define marketing mix
List out the secondary sources of information while pursuing market research.
What are the certain limitations of packaging? Packaging is one of the way by which Marketer can distinguish his product by the competitors brand. In spite of having different
What is test marketing and various approaches followed by FMCG companies
brief explanation on positioning
QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc
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