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Discuss the meaning of packaging by elaborating.
The definition of packaging shows that package into the definite container or wrapper. Therefore packaging is a one of the significant function of the business as this is the package where one gets the attention of the customers. This has become the potential marketing tool well designed packages can produce convenience and promotional value.
E BUSINESS..
Consumer mind is black box discus
What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
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What is Line Modernization in Product Line? Line Modernization: Even though the product line length is enough the line might require to be modernized. The matter is wheth
Question 1: Explain the various stages of the product cycle and explain why it is necessary to follow the procedures regarding this cycle. Question 2: (i) Explain the
The management team of a four year old pharmaceutical company in Boston is developing an immunization against malaria. The team has just learned from the FDC that is has passed sta
Not sure how to calculate
Define marketing mix according to Philip Kotler According to Philip Kotler "Marketing Mix is set of controllable variables that firm can use to influence buyer's response". C
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