Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Concept Development and Testing
The third stage in the procedure is concept development and testing. Concepts can take on several forms are following:
1). A product idea is an idea for a probable product that the company may see itself on the market.
2). A product concept is a thorough version of the new-product idea specified in meaningful consumer terms.
3). A product image is the way consumers perceive real or potential product.
a. Concept development includes generating product ideas into some alternative product concept, searching out how attractive each of the concepts is to consumers, and selecting the best one.
b. Concept testing involves testing the concepts with a group of focused consumers to discover if the concepts have strong consumer appeal. Concepts can be presented to consumers either physically or symbolically. Marketers are always attempting to discover new ways to create product concepts more actual to concept-test subjects.
1). A word or picture description might be sufficient for some concept tests.
2). Virtual reality tests are becoming famous.
3). It is routine to test concepts before consumers before trying to turn them into actual products.
factors influecing product mix
How are functions of marketing program important? The initial task is to set realistic quantitative and qualitative interim and last targets for the marketing program and after
Question 1: Show the technical options in the service marketing Brief explanation on ‘Innovations in Services Marketing' Table with explanations and examples
Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.
Scope of the Marketing: Marketing is typically seen as the task of creating, programming promoting and delivering goods and services to consumers and businessman. In fact, m
Managerial Decision I: Developing advertising strategies by understanding key demographic variables To understand the demographics of your target audience, you obtain data on Fa
What is the value chain? Value Chain: Each firm performs a set of activities which helps in designing, producing, delivering, marketing and supporting its products. Such acti
Method of determining prices or setting price: Cost of the production of a product is the most important determinant of its price. They may be many types of costs such as fi
how do i simplify 7ab(to the -2 power) divided by 3w
Marketing implementation: Planning goods strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to imp
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd