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Define the term Public Relation in briefly. Meaning of Public relations or PR is the management of internal and external communication certainly of an organization to create
What are the disadvantages of licensing in marketing? The disadvantages of licensing are as given below: • Restricted form of participation certainly to length of agreement,
Brand policies and strategies: Other brand policies and strategies are: 1. Multiple brand policy: under this policy, the manufacturer uses different brands for his
Question 1: a) Explain different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer. b) Describe how brandi
A marketing plan is one of the significant element when an entrepreneur intend to start a new venture, therefore a marketing plan are the written statement of marketing strategies,
Evaluate the case made in the article for ‘the third leg in the strategy “tripod”’, with particular reference to the effectiveness of the four cases offered in supporting the centr
Many service sector businesses fail because their marketing managers do not have any experience in the marketing of services. They often have been previously involved in the mark
Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
difference between marketing efficiency and marketing effectiveness
What are the Intangible Goods Intangible goods refer to services provided to individual consumers or to organisational buyers (industrial, institutional, commercial, governm
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