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The balance of the communications mix
Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This contrasts with the mix which predominates in consumer markets. Personal selling has a relatively minor role and is significant at the point of purchase only in product categories where involvement is high (cars, white goods and financial services), reflecting high levels of perceived risk. However, increasing use of direct marketing.
Question : (a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations. (b)
Mass Marketing Mass marketing includes the mass production, distribution, and the promotion of one product for all buyers.
The first five years of operation target marketare people aged between (2- 67) years old. The demographic age of KualaLumpur population shows that: 0-14years: 29.6%(male4
What are the significant factors that have led to the success of Shoppers? Stop?
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Define the concept of Marketing Information System. Meaning of Marketing Information System : Marketing Information system is systems which consist of people, procedu
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State The Concept of Marketing as an Exchange Concept of exchange, according to most marketing academics and practitioners, is central to our understanding of marketing. For a
understand the prospects for growth in global services
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