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The balance of the communications mix
Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This contrasts with the mix which predominates in consumer markets. Personal selling has a relatively minor role and is significant at the point of purchase only in product categories where involvement is high (cars, white goods and financial services), reflecting high levels of perceived risk. However, increasing use of direct marketing.
What is Mass Marketing? Mass Marketing: Into mass marketing consumers are impossible to differentiate and all are within one segment seller engages into mass production,
cost plus pricing
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Illustrates the role of publics in microenvironment of a company? Publics: Any group which has an actual or potential interest within or impact on an organization’s abil
QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation
what gaps between core marketing aspects have kellogg''s successfully managed to bridge?
What are the components of value delivery? Use practical examples to illustrate your knowledge.
Importance of the New or Morden concept of the marketing: The importance of the New or Morden concept of marketing may be described as under: 1. Helpful in produc
Question: Medical care facilities are free in the Government hospitals. However several private clinics exist in Mauritius. Clinic Darne is one of them. It is situated in the p
Q. Measuring the Advertising Effectiveness? Measuring the Advertising Effectiveness The need or significance of evaluating the effectiveness of advertising arises for a numb
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