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Q. Advertising effects on Production Cost?
Advertising creates demand as well as expands market size this necessitates mass production. Mass production results in a variety of economics of large scale like better-utilization of fixed expenses availability of good quality raw material at lower price availability of better technology and machinery. All this results in inferior per unit cost of production.
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
Q. What is media planning and Strategy. How you will evaluate the broadcast, print & support media. Answer: Introduction:- Media plan make a decisions how advertising time an
Explain about the Brand Equity. Brand Equity: Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a prod
Problem 1: The development of market segmentation and target marketing reflect the movement away from production orientation towards marketing orientation. Discuss. Problem
What is the role of Public Warehouses in distribution channels? Public Warehouses: The public warehouses rent space to owners of inventory thus eliminating the requiremen
difference between the personal selling and salesmanship?
place\distribution
5 Steps
Market targeting: market segmentation reveals the firm's market segment opportunities. The firm now has to evaluate the various segments and decide how many and which ones to targ
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