Evaluation of advertising media - newspaper, Marketing Management

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Q. Evaluation of Advertising Media - Newspaper?

Newspaper: - Newspaper is brought mainly for their news values. Newspapers are published in a variety of languages. In country like India maximum newspapers are published in Hindi and English. Newspapers comprise following types of advertisement:

Local Advertisement
National Advertisement
Classified Advertisement
Special Ads and Inserts

Advantages:-

Wide coverage
Low cost per reader
Flexibility
Quick delivery of message
Geographical Selectivity
More Credibility
Most appropriate for Comparative-Advertising.

Disadvantages

Short life span
Limited coverage
Advertisement Overload
Poor Production
Wasteful Circulation
Proves expensive if Number of Customer is less

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