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Q. Evaluation of Advertising Media - Newspaper?
Newspaper: - Newspaper is brought mainly for their news values. Newspapers are published in a variety of languages. In country like India maximum newspapers are published in Hindi and English. Newspapers comprise following types of advertisement:
Advantages:-
Disadvantages
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Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
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Determine the uses of marketing communications in business Organisations are all well-known brand-names however there are hundreds of thousands of smaller organisations which
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employees going on assignment in another culture need to be aware of their own
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
Characteristics of the consumer behaviour: Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how muc
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