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Define the Position on Benefits for Positioning.
Position on Benefits:
This approach and strategy is closely associated to prior one. Here product is positioned upon its benefits as colgate (i.e., strong teeth and safety) and Pepsodent (i.e., Gum Protection), as well as Close-up (i.e., Fresh Breath).
Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
explain above
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
Choosing the advertising messages: The task now is to translate all of the objectives into a specific advertising message to meet the goals. Advertising companies very in their
how to draw consumer profile of a typical buyer of ray ban?
"The perimeter of a rectangle is 32 feet. The length is three times as long as the width. Find the length of the diagonal."
Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
Q. Describe various tasks in product line appraisal? Ans.: Company objectives influence product line length. 1 objective is to make a product line to induce up sel
Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing
How should shoppers Stop develop its demand forecasts?
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