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Define the Position on Benefits for Positioning.
Position on Benefits:
This approach and strategy is closely associated to prior one. Here product is positioned upon its benefits as colgate (i.e., strong teeth and safety) and Pepsodent (i.e., Gum Protection), as well as Close-up (i.e., Fresh Breath).
Define international marketing and furnish its features
consumer mind is a black box discuss
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State the Pricing and factors affecting pricing decisions Price is the consideration in terms of money paid by consumers for bundle of benefits he/she derives by using service/
Importance of the study of the consumer behaviour: in olden days, the importance of consumers behaviour was not realized because it was sellers in the olden days, the importance o
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